⚡
Revenue Diagnostic Tool

How Much Revenue Are You Losing From
Low Contractor Trust?

Most contractors think they have a lead problem. In reality, they have a trust and conversion problem. Militant Media helps residential service contractors close more installs from the inquiries they already receive.

See Your Contractor Trust Score Watch Video Overview
Built for residential service contractors Revenue diagnostic included Conversion-first system
Watch This First

Most Contractors Are Losing
Jobs They Should Be Winning

Most contractors believe they have a lead problem. In reality, trust is breaking down between the inquiry and the install.

Revenue Diagnostic

Contractor Trust & Revenue Calculator

Adjust the numbers below to see how much revenue your business may be losing due to a trust gap in your sales process.

Your Numbers
Revenue Impact
Trust Score
Comparison
20
Jobs Won / Mo
35
Potential Jobs
15
Jobs Lost / Mo
+25%
Conversion Gap
Current Monthly Revenue
$190,000
20 jobs × $9,500
Potential Monthly Revenue
$332,500
35 jobs × $9,500
Monthly Revenue Being Lost
$142,500
15 missed jobs
Annual Revenue Being Lost
$1,710,000
Every single year
52
Average
out of 100
⚠️
Moderate Trust Gap Detected

You may be losing jobs to competitors who build more trust earlier in the process. Even modest improvements could unlock significant annual revenue.

Current State
Your Business Today
Close Rate
25%
Jobs / Month
20
Monthly Revenue
$190,000
Optimized State
With Strong Trust System
Close Rate
40%
Jobs / Month
35
Monthly Revenue
$332,500
Ready to close this gap?
See exactly how the Inquiry-to-Install System works for your business.
Book a Strategy Call
Keith — Militant Media
Who Built This

I Spent 5 Years Selling
From the Kitchen Table.

Before I ever picked up a camera, I spent five years selling residential HVAC from the kitchen table. I closed over $5 million in installs, not because I had the cheapest price or the biggest brand, but because I learned how to build trust fast with homeowners who had every reason to say no.

I watched the same pattern play out hundreds of times: contractors with great work and fair prices losing jobs to competitors who simply felt more credible before the estimate landed. That gap between inquiry and install is exactly what this system was built to close.

$5M+
In residential HVAC sales
5 yrs
Front-line sales experience
Book a Strategy Call
The Core Issue

Most Contractors Are Losing
Jobs They Should Be Winning

The problem is not leads: Most contractors are already generating traffic and inquiries. The real problem is what happens between the inquiry and the install. When trust is weak, homeowners compare, hesitate, and default to the cheapest price.

01
More inquiries are not solving the real problem

Generating leads without any process that builds trust is basically lighting your money on fire. If you don't have any reason for them to trust you and understand why your quality is much higher, they'll naturally be skeptical of your price.

02
Homeowners decide based on safety and credibility

Before choosing a contractor, homeowners subconsciously ask: "Can I trust this company in my home?" The contractor who answers that question most clearly wins the job.

03
When trust is weak, price takes over

Price is only the deciding factor if trust has not been established. The company with the strongest trust signals wins, even at a higher price point.

The Strategic Thesis

The Gap Between Inquiry and Install

Most contractors do not have a structured system that builds trust before and during the estimate process. That is exactly where jobs are won or lost.

Without Early Trust

More price comparison: homeowners demand lower bids and shop aggressively

More quote ghosting: homeowners go quiet after the estimate and disappear

Higher commoditization: every contractor looks identical on paper

Lower close rates: jobs lost to contractors who simply feel safer

With Early Trust

More homeowner certainty: they arrive ready to move forward before you quote

Stronger authority position: you stand out before you walk in the door

Less commoditization: price becomes secondary to trust and confidence

Higher close rates: more installs from the same inquiry volume

The Solution

The Inquiry-to-Install System

A structured trust-building framework that positions your company as the credible, safe choice, before the homeowner ever meets you in person.

Step 01
Pre-Sell Trust Before the Appointment

The homeowner encounters strong trust signals before the estimate. Your company feels credible, experienced, and safe before you ever arrive, so you enter with authority already established.

→ Enter every appointment with perceived authority
Step 02
Build Authority During the Quote

The homeowner experiences clarity and confidence throughout the estimate process. You stop being treated like a commodity and become the obvious, trusted choice, even at a higher price.

→ Stop competing on price alone
Step 03
Reduce Comparison and Increase Certainty

The homeowner feels safer choosing your company. Quote ghosting drops. Close rates increase. The same lead flow produces measurably more installs every single month.

→ Increase certainty. Reduce ghosted quotes.

The result: higher conversion without needing more leads.

The Deliverables

What Gets Built

Every asset is designed to build trust at the exact moment homeowners are deciding who to hire for their project.

🎥
Flagship Trust Video

A professionally produced company story that builds credibility before the homeowner ever meets you in person.

📋
Proof & Case Study Videos

Documented outcomes and real-world testimonials that demonstrate results to skeptical homeowners comparing contractors.

⚙️
Process Video

A behind-the-scenes look at how your company works. Reduces uncertainty and builds confidence before the first appointment.

❓
FAQ & Objection Videos

Pre-emptively address the most common objections so homeowners arrive with fewer doubts and more certainty before the quote.

💬
Messaging & Trust Positioning

The framing, language, and positioning that makes your company the credible, premium-feeling choice in your local market.

📊
Conversion Strategy

A clear deployment plan for using these assets at exactly the right moment in the homeowner decision-making journey.

What Clients Say

What Happens When Contractors Fix This

Real feedback from business owners who have worked with Kevin and Militant Media.

★★★★★

"They are easy to work with, which is exactly what a busy business owner is looking for. Less headache, more progress. They deliver the agreed upon assets quickly and professionally. The service, communication and care behind their service is well rounded."

DF
Dylan Felgueiras
Business owner · Google review
★★★★★

"Kevin has been incredible to work with. He is creative, organized, and truly helped our brokers showcase their personalities in the content they created together. The results have been impressive, and the feedback has been amazing."

AP
Amanda Powell
Business owner · Google review
★★★★★

"I was pretty skeptical in my ability to create good content but Kevin was able to coach me through my challenges and we ended up with an amazing product. He's more than just a camera guy: he helps you figure out your content from start to finish."

TL
Tyler Lamerante
Business owner · Google review
Ideal Fit

Who This Is For

✓
Residential service companies already receiving inquiries
✓
Businesses tired of competing on price
✓
Contractors who know they should be closing more jobs
✓
Companies ready to improve trust, conversion, and homeowner confidence
✓
HVAC, roofing, siding, windows, plumbing, electrical, remodeling, and similar
Not a Fit

This is probably not for you if…

You're likely not a fit if…
✕
You want generic marketing content without a sales conversion system
✕
You don't currently have a consistent inquiry flow to convert
✕
You are a commercial-only contractor without a residential audience
✕
You want a quick-fix ad campaign instead of a trust system
✕
You are not open to building the assets that make this system work
Book Your Strategy Call

Find The Trust Gap
Costing You Installs

$1,710,000 / year

Based on your numbers above, this is what your trust gap is costing you every year. On a strategy call, we look at your current sales process, identify exactly where trust is breaking down, and show you whether this system is the right fit for your business.

Book a Strategy Call
Free · No commitment · 30 minutes · Residential contractors only

Trusted by contractors across Western Canada

Bulger Brothers Landscaping
A+ Fences
Flip Flop Construction
Racka Roofing
EMCO Plumbing & Heating
Pine Creek Homes
Sexton Group
Octo Purchasing Group
Bulger Brothers Landscaping
A+ Fences
Flip Flop Construction
Racka Roofing
EMCO Plumbing & Heating
Pine Creek Homes
Sexton Group
Octo Purchasing Group